WHY Custom Music?

In today’s media chaos, the smartest brands are tuning out the noise—and tuning into custom music to cut through, connect deeper, and convert faster.

📊 The Numbers Don’t Lie:

  • Emotional Impact:
    🎧 Music increases ad emotional response by 30%.
    — Journal of Advertising Research

  • Memory Boost:
    🧠 Ads with original music are 96% more likely to be remembered than those with stock or no music.
    — Leeds Beckett University study

  • Sonic Branding Power:
    🔊 74% of young adults say a brand is more memorable when it has a unique music identity.
    — Harris Poll / MassiveMusic

  • Engagement & Retention:
    📱 Custom music increases video watch time by up to 28%.
    — TikTok For Business

  • Conversion Influence:
    💸 Audio branding drives a 14% increase in purchase intent.
    — SoundOut BrandMatch Study

  • Brand Recall:
    🎶 Consumers are 8.5x more likely to describe a brand as “creative and authentic” when it uses original music.
    — Ipsos MORI Research

  • Social Performance:
    📈 Original soundtracks drive 5x more shares and 3x more time spent on ads on social platforms.
    — Meta Creative Shop Data

🚀 Why It Matters:

  • You own the sound. No licensing limits. No algorithm flagging.

  • You set the tone, mood, and pace—tailored 100% to your message.

  • You get a multi-use asset that can power everything from TV to TikTok to in-store experiences.

📌 Bottom Line:

Custom music is not a trend—it’s the soundtrack of brand evolution.
If you want to stand out, get remembered, and drive results, don’t rent your sound. Create it. Own it. Amplify it.